AINOKI free yourself

Start from zero for clear and refined skin.

Our skin is continually bombarded by daily stresses,
such as UV rays and air pollution.
Simply providing your skin with nutrients is not enough
to achieve the best results.
AINOKI is a skincare program that incorporates
the idea of "mindfulness."
Your daily skincare routine is a time when you can turn your full attention to your skin, and wake it up to its full potential.
Forget skin damage, you can return to zero. Using AINOKI will refine the condition of your skin.
You will feel comforted and relaxed, and by making AINOKI your regular routine, your skin will become fresher and full of radiance.
Your skin — it's who you are. By transforming your state of mind, you can transform yourself even more.
With AINOKI, the possibilities for your skin are endless.

Let's begin practicing mindfulness.

Mindfulness is turning our attention to "the present moment"—our current circumstances and way of living. It means simplifying our thinking to bring our mind and body into balance, which results in paying more attention to our actions. Not only in business, athletic, and medical arenas, but the number of individual adopting this technique is increasing.

Mindfulness dedicated website

Awaken the luminous potential of
your skin through mindfulness.

AINOKI has incorporated the idea of mindfulness into skincare, which will draw out the fresh translucency of your skin..
Each day, bring out the best of your skin with these three steps and our simple routine.
Through texture and scent, AINOKI will awaken your five senses. With carefully selected ingredients and beauty essences combined in an original skincare formula, AINOKI is designed to bring out the potential of your skin.

  • 空 CREAM FOAM STEP 1 Facial wash

    Nullifies damage
    and cleans the skin

    Completely reset your skin by washing off the daily accumulation of grime.
    Prepare your skin for the easy absorption of our lotion.

  • 澄 LOTION STEP 2 Lotion

    Thoroughly moisturizes
    and clears up the skin

    The variety of ingredients in our lotion are absorbed into the cleansed skin.*
    It brings out the freshness of the skin for a bright, glowing appearance.

    *To the level of the skin's stratum corneum

  • 満 EMULSION STEP 3 Milky Lotion

    Protects the skin
    and keeps it fully moisturized.

    Its moisturizing veil protects your skin from the external environment.
    It keeps your skin smooth, resilient, and clear.

For the freshest and clearest skin, everyday.
Continued use will provide a firm foundation
for the beauty of your skin.

4 mutually enhancing
and boosting components
Healing and happiness
in your skincare routine

  • Ingredients

    Though our ingredients are all-natural, our carefully selected beauty extracts are highly effective. All our ingredients are grown in Japan by our specially selected farmers.

  • Texture

    Comforting and refreshing, you will look forward to using our products. When applying our skincare, you will experience a stress-relieving sensation.

  • Scent

    A lime blend with floral notes, our aqua blossom scent is both relaxing and refreshing.

  • How to use

    Touch, and feel. Relax, and release. AINOKI's original skincare routine incorporates breathing techniques to lead to your most beautiful skin.

CREAM FOAM

Sweep away dullness and grime.
Achieve glowing, smooth skin.

Our rich and creamy foam will envelop your skin.
It thoroughly removes any dirt or residue that causes dullness and dryness.
Completely cleansing and refreshing the skin to make it remarkably smooth, your skin will appear one tone brighter.
For best results, follow with the use of AINOKI lotion.

空 CREAM FOAM
CREAM FOAM

AINOKI Cream Foam

⟨Facial Wash⟩ 100g

[Moisturizing ingredients]
Arbutin, Vitamin C (Sodium Ascorbyl Phosphate, product antioxidant), Cherry Blossom Extract (extract of the Somei-yoshino leaf), Rice Bran Extract, Coix Lacryma-Jobi Ma-yuen Seed Extract, Camellia Japonica Seed Extract, Citrus Junos Fruit Extract, Kurikoma Natural Water, Sea Silt (Cream Foam only)

HOW TODirections of use to enhance effects

  • 1Dispense a suitable amount into the palm of your hand and gently apply to the skin.

    With full awareness of your actions, cleanse your face. Pay attention to the volume and texture of the foam.

  • 2Starting from your chin and moving upwards in large, circular movements, and without rubbing, wash your face as though you are rolling the foam.(A)

    Moving over each part of your face with care, be mindful of the point of contact between the foam and your face.

    A
  • 3Rinse your face with cool or lukewarm water, making the shape of a heart with your hand movements.
    Pay attention to the hairline and around the edges of your face, where foam tends to accumulate.(B)

    Finally, adjust the water to a colder temperature to firm the skin, heightening your sense of touch.

    B

LOTION

Moisturizing, brimming with moisture.
Clarify your skin, drop by drop.

With a refreshing texture that is quickly absorbed without stickiness.
Steadily absorbed into your cleansed skin,* the surface of your skin appears more youthful,
and the layers below will feel drenched in moisture. The variety of ingredients get to work,
giving you luminous, clear skin.

*To the level of the skin's stratum corneum 澄 LOTION
LOTION

AINOKI Lotion

⟨Lotion⟩ 120mL

[Moisturizing ingredients]
Arbutin, Vitamin C (Sodium Ascorbyl Phosphate, product antioxidant), Cherry Blossom Extract (extract of the Somei-yoshino leaf), Rice Bran Extract, Coix Lacryma-Jobi Ma-yuen Seed Extract, Camellia Japonica Seed Extract, Citrus Junos Fruit Extract, Kurikoma Natural Water, Sea Silt (Cream Foam only)

HOW TODirections of use to enhance effects

  • 1Dispense an appropriate amount onto the palm of your hand and gently apply to your skin.

    Cover your nose with both hands, and draw a big, deep breath.
    While inhaling the scent and feeling the change in your skin temperature, visualize the lotion penetrating deep into your skin.

  • 2Envelop your entire face with both hands, and take 3~5 breaths while applying pressure to your skin to increase the absorption of the lotion.

    Morning is for activity⟨Prioritize the sympathetic nerves, awaken, and activate. ⟩ Using both hands, pull up your cheeks a little to form a smile as you take a big, deep breath. Breathe normally for the remainder of your breaths.

    Night-time is for relaxing⟨Prioritize the parasympathetic nerves, and release any accumulated tension. ⟩ Breath from your abdominals at a gentle pace. Expand your stomach so that fresh air can reach the bottom of your lungs, and pull your stomach towards your spine as you exhale.

EMULSION

Retain the clarity of your skin.
For smooth texture and brightness.

A fresh lotion with a texture that is easily absorbed by the skin.
The action of the various ingredients smoothes the skin, maintaining its clarity and a youthful, springy texture.
The lotion's moisturizing veil will retain the moisture in your skin,
giving you healthy skin that is resilient to UV rays and dryness.

満 EMULSION
EMULSION

AINOKI Emulsion

⟨Milky Lotion⟩ 80mL

[Moisturizing ingredients]
Arbutin, Vitamin C (Sodium Ascorbyl Phosphate, product antioxidant), Cherry Blossom Extract (extract of the Somei-yoshino leaf), Rice Bran Extract, Coix Lacryma-Jobi Ma-yuen Seed Extract, Camellia Japonica Seed Extract, Citrus Junos Fruit Extract, Kurikoma Natural Water, Sea Silt (Cream Foam only)

HOW TODirections of use to enhance effects

  • 1Dispense an appropriate amount into the palm of your hand and apply to the center of your face, moving outwards. Apply additional lotion to the areas of your face that appear dry.(A)

    A
  • 2Cover your entire face with your hands. As you slowly inhale, apply pressure to your skin to increase the absorption of the lotion.

    After allowing the lotion absorb into your face, lower you hands from the base of your throat to your collarbones. Detox by drawing your lymph from the center of your collarbones out towards your shoulders. Do not apply heavy pressure to the tracheal area, as it is very delicate, and instead make gentle contact as you run your hands over the surface of your skin.(B)

    B
  • Carefully selected
    ingredients and beauty extracts[Moisturizing ingredients]

  • Cherry blossom extract(Somei-yoshino leaf extract)⟨Dry skin・Moisturizing⟩

    Cherry blossom is known worldwide as the symbolic flower of Japan. Corrects dry skin.
    ※Product of Japan

  • Rice bran extract
    ⟨Dry skin・Moisturizing⟩

    Rice bran extract contains tightly condensed natural nutritional ingredients, such as γ-oryzanol, vegetal sterols, vitamin E, tocotrienols, etc.
    ※Extracted from "Tsuya-hime" rice, a product of Yamagata Prefecture

  • Coix lacryma-jobi
    ma-yuen seed extract(Organic coix lacryma-jobi ma-yuen)⟨Moisturizing⟩

    Coix lacryma-jobi ma-yuen seed extract has excellent moisturizing properties, and repairs the barrier of the stratum corneum.
    ※Product of Iwate Prefecture (grown on a plantation certified by JAS)

  • Yuzu fruit extract
    ⟨Moisturizing⟩

    Yuzu fruit extract contains citric acid and essential oils. As it is similar to keratin ceramide, it is also known as "the natural fruit ceramide."
    ※Yuzu a product of Tokushima Prefecture

  • Camellia seed extract
    ⟨Moisturizing⟩

    Fruiting and blossoming at the same time during in the spring, camellia can bloom for six months of the year. The fruits mature from green to brown in color, the rind is shed to reveal black seeds, which are rich in camellia saponin.
    ※Extract derived from camellia plants from the Gotō Islands in Nagasaki Prefecture.

  • Kurikoma spring water
    ⟨Moisturizing⟩

    A soft water with a 63.9 hardness level, Kurikoma spring water is approximately 3 times richer in minerals than water from Mt. Fuji. It fully penetrates your skin to moisturize from the inside, promoting an enhanced mineral balance and skin regeneration rate.
    ※Product of the Kurikoma Plateau in Iwate Prefecture

  • Sea silt
    ⟨Purity⟩

    The silt is composed of extremely fine particles, with approximately 60% of the particles below 5 microns in size. This leads to a high absorption rate and smooth feel. It can absorb and remove dirt by penetrating into the skin pores and crevices. It also tightens pores.
    ※Product of the southern region of Okinawa Prefecture.

  • ArbutinVitamin C